One of the most popular Plastic Surgery procedures of 2009 was Breast Augmentation. We've spent a lot of time discussing Breast Augmentation and Breast Implants, and we've talked about Breast Reduction. The fact remains that there are many women out there who are "small-chested" and don't want or can't have augmentation surgery. Recently the NY Times did an article about the upward trend of retailers providing fashions geared towards the smaller woman.
For the A-Cup Crowd, Minimal Assets Are a Plus
Many women these days want to showcase their small chests, not pad them out. Retailers are listening.
By CATHERINE SAINT LOUIS
Published: September 1, 2010
IT is commonly assumed that small-chested women feel that nature’s lottery has left them coming up short. The parade of heaving bosoms in Victoria’s Secret catalogs not only suggests that bigger is better but also that supersizing with a push-up bra is universally desired.
Wrong, says Ellen Shing, the owner of Lula Lu, a Web site and boutique in San Mateo, Calif., that cater to AAA- to A-cup sizes. She says that while a small number of her customers come in looking for padded bras and tell her, “Make me as big as you can,” the majority “don’t want to supersize themselves.”
Those customers, including ones who are nearly ironing-board flat, “are happy with their bodies,” said Ms. Shing, 42, who wears a 36AA. “It’s a misconception still that you want to be bigger if you’re smaller.” She isn’t sure if the small-and-loving-it attitude she has noticed is “about pride or more like being O.K. with who they are.” But it’s fueling her sales.
In the last three years, said Elisabeth Dale (formerly Squires), who wrote “Boobs: A Guide to Your Girls,” there has been “a huge surge in Web sites and online retailers that specialize in smaller bra sizes in a very empowering way,” like evesappleslingerie.com. “They are not about ‘Here’s how you stuff your bra,’ ” she added. “They are like, ‘The way you are is perfect, and here’s how I can help you.’ ”